Puresh Daily: Where Purity meets Profit
Puresh Daily: Where Purity meets Profit Going by the text books, I've learnt that a business is successful if it's making good profits; which is by selling its offerings at competitive prices while giving quality comparable or little superior to that of competitors. It's often postulated that focusing too much on quality of the offering can raise costs and get unprofitable . If you think this is always true; think again! Today we'll see how superior quality, better customer service and an ethical touch can attract customers to new and costlier alternatives; over cheaper products of established brands. This case is of " Puresh Daily ", a startup in Jharkhand which provides fresh and healthy dairy products to the doorsteps of customers. Established in 2019, the company has been a resounding success, raising around 1 crore within a year. It achieved break even in just six months and saw profits double during the COVID-19 lockdown. However, the way to success wa...