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The Top 15 Landing Page Trends That You Must Apply Now To Boost Your Conversions Are you frustrated with the low conversion rate of your landing page? The landing page of your business is your biggest opportunity to seal the deal by impressing your prospective customers. But this is also the decision point where your visitors may lose interest and leave. Either way, it takes just one click! So, If you’re about to create your next big landing page to convert more visitors to customers and see your sales go through the roof, you need to get yourself acquainted with the top landing page trends. Here are the top 15 trends and tips that you must apply now to boost the conversion rate of your landing page. Let’s dive in! Interactive copy and personalized design Want to grab the attention of your visitors? Nothing can work better than interactive copy. Address the customer directly. Write as if you are writing only for the person who is reading the content right now.  Also, your landing p...

  How many backlinks is it safe to create a day? While there is no defined limit on the number of backlinks you can create safely, it is apparent that quality matters more than quantity when it comes to backlinks. Why, you may ask? Backlinks created in large amounts are typically placed randomly and without context, often on shady websites. On the other hand, high quality backlinks are usually less in number as they are generated on popular, relevant and authentic platforms. As a result, Google’s algorithms will raise your site’s domain authority and rankings if your backlinks are of high quality, while low quality backlinks will have the opposite effect. So the question is- How to build high quality backlinks? The trick is to build as many high quality backlinks as possible. And this must be done by finding relevant sites with high traffic and domain authority and then negotiating with them to have your content with do follow links posted. But doing all this manually would require...

  5 BEST DIGITAL MARKETING TECHNIQUES FOR A STARTUP( Whitepaper Report by Praharsh Chaubey-Summary) Digital marketing  is the use of digital devices and the internet to create and stimulate demand for an offering or to build/improve a brand image.  In modern times, businesses are supplementing traditional marketing techniques such as advertising on print media, televisions, direct marketing by salespersons etc., with digital marketing techniques which are considered more cost effective and efficient. Almost all businesses are part of this trend but here, let's look at the case of startups more closely... Startups are often built on strong ideas, but usually start with low financing, established competition and have no reputation or recognition in the market. This forms a significant hurdle in effectively marketing the business's offerings (products/services). Its no wonder a majority of startups fail before getting profitable.  However, with the right offerings, mana...