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Patanjali Ayurved is a fast growing FMCG company in India, which focuses on food, healthcare and medicinal products. It was founded in Delhi by Indian yoga guru Baba Ramdev and Acharya Balkrishna in 2006 with the aim of promoting ayurvedic products amongst consumers.  According to Patanjali, all the products manufactured by Patanjali are made based on Ayurveda and have only natural components. Further, its profit goes for charity purposes.  Patanjali saw exponential growth and declared its annual turnover of the year 2016–17 to be estimated ₹10,216 crore (US$1.4 billion), becoming one of the largest consumer goods company in India. Patanjali Ayurved has diversified rapidly and has also initiated its expansion by dealership partnerships and distributor channels across India and abroad. However, the company has been progressively weighed down by controversy and is losing trustworthiness and profits in recent years. Why did this steep decline in growth occur while other FMC...

  Puresh Daily: Where Purity meets Profit Going by the text books, I've learnt that a business is successful if it's making good profits; which is by selling its offerings at competitive prices while giving quality comparable or little superior to that of competitors. It's often postulated that focusing too much on quality of the offering can raise costs and get unprofitable . If you think this is always true; think again! Today we'll see how superior quality, better customer service and an ethical touch can attract customers to new and costlier alternatives; over cheaper products of established brands. This case is of " Puresh Daily ", a startup in Jharkhand which provides fresh and healthy dairy products to the doorsteps of customers. Established in 2019, the company has been a resounding success, raising around 1 crore within a year. It achieved break even in just six months and saw profits double during the COVID-19 lockdown. However, the way to success wa...