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Launched in June 2011, Google Plus was an initiative by tech giant Google at creating it's own social networking platform; taking on established competition like Facebook. Social media services were growing rapidly and Google didn't want to miss out.  Google plus allowed sharing posts and content and showed relevant content to users in their feed. It had a neat interface and was linked to most Google services to create a unified platform across Google services. What happened to Google Plus? While Google plus got a huge customer base in a short time; it was found that users spent very little time on it while Facebook got most of the market share. With low retention, shrinking customer base and security concerns amongst other issues; Google shut down Google plus service on 2nd April, 2019. But what went wrong?  Why did a tech giant with the best expertise fail in availing the growing popularity of social networking?  There a lot of technical and behavioral reasons to this downfal

Patanjali Ayurved is a fast growing FMCG company in India, which focuses on food, healthcare and medicinal products. It was founded in Delhi by Indian yoga guru Baba Ramdev and Acharya Balkrishna in 2006 with the aim of promoting ayurvedic products amongst consumers.  According to Patanjali, all the products manufactured by Patanjali are made based on Ayurveda and have only natural components. Further, its profit goes for charity purposes.  Patanjali saw exponential growth and declared its annual turnover of the year 2016–17 to be estimated ₹10,216 crore (US$1.4 billion), becoming one of the largest consumer goods company in India. Patanjali Ayurved has diversified rapidly and has also initiated its expansion by dealership partnerships and distributor channels across India and abroad. However, the company has been progressively weighed down by controversy and is losing trustworthiness and profits in recent years. Why did this steep decline in growth occur while other FMCG compani

  Puresh Daily: Where Purity meets Profit Going by the text books, I've learnt that a business is successful if it's making good profits; which is by selling its offerings at competitive prices while giving quality comparable or little superior to that of competitors. It's often postulated that focusing too much on quality of the offering can raise costs and get unprofitable . If you think this is always true; think again! Today we'll see how superior quality, better customer service and an ethical touch can attract customers to new and costlier alternatives; over cheaper products of established brands. This case is of " Puresh Daily ", a startup in Jharkhand which provides fresh and healthy dairy products to the doorsteps of customers. Established in 2019, the company has been a resounding success, raising around 1 crore within a year. It achieved break even in just six months and saw profits double during the COVID-19 lockdown. However, the way to success wa

  5 BEST DIGITAL MARKETING TECHNIQUES FOR A STARTUP( Whitepaper Report by Praharsh Chaubey-Summary) Digital marketing  is the use of digital devices and the internet to create and stimulate demand for an offering or to build/improve a brand image.  In modern times, businesses are supplementing traditional marketing techniques such as advertising on print media, televisions, direct marketing by salespersons etc., with digital marketing techniques which are considered more cost effective and efficient. Almost all businesses are part of this trend but here, let's look at the case of startups more closely... Startups are often built on strong ideas, but usually start with low financing, established competition and have no reputation or recognition in the market. This forms a significant hurdle in effectively marketing the business's offerings (products/services). Its no wonder a majority of startups fail before getting profitable.  However, with the right offerings, management and